Jindagi Live Group is a diversified financial ecosystem empowering India’s entrepreneurs and investors
to create lasting impact. Through our network of regulated funds, investment platforms, and financial
partnerships, we bridge the gap between opportunity and capital, from early-stage startups to
high-growth SMEs.
...
Rooted in our founding belief that “finance can fuel life-changing growth,” we have built
an integrated structure encompassing venture investing, SME financing, and wealth management.
We stand for responsible growth, innovation-driven capital, and financial inclusion. Empowering
India’s next generation of wealth creators.
Jindagi Live isn’t just our name — it’s our philosophy. We bring life into finance, purpose
into investing, and trust into partnerships.
MISSION
To democratize access to capital and opportunities by connecting entrepreneurs, investors, and finance professionals through a trusted ecosystem that combines technology, expertise, and purpose.
VISION
To become India’s most trusted financial growth platform — nurturing ideas, funding ambitions, and building a transparent, sustainable bridge between capital and entrepreneurship.
4 Pillars of Growth
THE CORE OF OUR COMMITMENT
01
Empowering Startups
Driving early-stage innovation through funding, mentorship, and strategic networking opportunities.
Fueling SME Growth
02
Enabling sustainable expansion by providing growth capital and expert financial advisory services.
03
Building Financial Ecosystems
Delivering strategic guidance to optimize growth and ensure long-term business success.
Transformative Business Advisory
04
Providing strategic guidance to optimize growth and business success.
Our Companies
DIVERSE SOLUTIONS UNDER ONE VISION
Financial Supermarket
A one-stop financial supermarket catering to the diverse needs of individuals and businesses.
A dedicated platform for MSME news, updates, and growth insights.
LEARN MORE →
Foundation
An NGO dedicated to helping poor families by providing essential support and resources for a better future.
LEARN MORE →
Angel Network
A network focused on high-potential angel investments across emerging sectors.
LEARN MORE →
Founders
LEADERSHIP BEHIND THE VISION
Deepak Maheshwari
FOUNDER, jindagiLIVE GROUP
30+ years of extensive work experience in the financial Services industry. Was the CFO of key business divisions within GE Capital, India. Prior to that worked at IFCI Ltd focused on Commercial finance.
He is founder of the Jindagi Live Group, which is focused on helping startups, SMBs, and large corporates.
He is an accomplished Chartered Accountant (CA), Company Secretary (CS), Chartered Financial Analyst (CFA), and Cost and Management Accountant (CMA).
SUNITA MAHESHWARI
FOUNDER, jindagiLIVE GROUP
A finance and operations leader with 29+ years of experience in corporate finance, compliance, and organizational systems. She built and led her own CA practice, advising businesses on financial controls, governance, and disciplined growth.
A Chartered Accountant (CA) and Cost Management Accountant (CMA).
Known for establishing strong operational frameworks and enabling scale with clarity and accountability.
